Press Release: Hydro-Turf Acquisition by Greg Pickren
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  1. #1
    Administrator Steph WCSS's Avatar
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    Press Release: Hydro-Turf Acquisition by Greg Pickren

    October 21, 2020
    For Immediate Release

    Marine and powersports entrepreneur, Greg Pickren, has acquired Hydro-Turf from founder, Arno Olbricht. “Hydro-Turf has been for over thirty years and still is the leader in watercraft traction mats and seat covers, and we are extremely excited about this acquisition. Mr. Olbricht certainly deserves a lifetime achievement award for his contributions to the industry,” says Mr. Pickren.

    “Founding and growing Hydro-Turf to the company that it is today has been my passion for most of my adult life. I will miss the daily challenges of running the business, but I am confident that the company has a bright future under the direction of Mr. Pickren,” says Mr. Olbricht.

    The company will be relocated to a new, larger manufacturing facility in Clearwater, Florida during the first quarter of 2021. “Hydro-Turf will continue to provide the same outstanding level of customer service and product quality, something for which the company has been known for over the last thirty years,” added Mr. Pickren.

    About Greg Pickren:
    Mr. Pickren’s family of companies and brands include Marine Mat, SEI Marine Products, API Marine, 4XPro, East Lake Axle, Watercraft Superstore, SBT, BlackTip JetSports, Adonis Impellers, and Pacific Big Wave. The family of companies are headquartered in Tampa, Florida and have manufacturing facilities in the United States and Taiwan. The collective group of companies have 300 employees and annual sales of $70 Million. For additional information, contact Sage Pickren at sage.pickren@gmail.com.

    About Hydro-Turf:
    Hydro-Turf was founded in 1990 by Arno Olbricht. Hydro-Turf is the industry leader in watercraft traction mats and seat covers with multiple original equipment and aftermarket distributer and dealer accounts. The company’s manufacturing facilities are located in Anaheim, California. The company also produces seat covers and other products under the tradename HT Moto for the motorcycle, snowmobile, ATV, and side by side industries.
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  2. #2
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    Re: Press Release: Hydro-Turf Acquisition by Greg Pickren

    I have been a Hydroturf customer for almost 30 years now and have always been a big fan of them.
    Now that they have sold the price went up 25% and I have been waiting almost 5 months for my order. Not a good start or customer appreciation.

  3. #3
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    Re: Press Release: Hydro-Turf Acquisition by Greg Pickren

    Wow! That's terrible, mikidymac!

    I'm glad I got my 'Turf for a rebuild I did last summer. Waiting almost 5 months is definitely NOT the way to start off AND a 25% price hike is NOT appealing.

    I too have been a long time customer since 1996 and I was sponsored by them while I was in the racing scene.. They were easy to get to also. Only about 20 mins. away in Anaheim. Heck, they were so close to me. I would stop in just for the heck of it! Right down the street from Angel Stadium, The "Big A".

    I heard that SBT bought them. But looks like not.

  4. #4
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    Re: Press Release: Hydro-Turf Acquisition by Greg Pickren

    The good old days..... When they were in Anaheim it was 1 day shipping to my house, now here I am 5 months later.

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    Re: Press Release: Hydro-Turf Acquisition by Greg Pickren

    Yeah, I had read somewhere that SBT bought them... and posted about it without investigating. my mistake.
    Anyway, It was a shock to me as well. I also remember going to to their office right down the street in Anaheim, dropping off my seats to a little Mexican seamstress. Listening to her assure me that my custom idea would be done right, made me happy. They did exactly as I wanted, every time! It was the personal attention they gave that was outstanding. You can't get that from companies anymore now-a-days.

  6. #6
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    Re: Press Release: Hydro-Turf Acquisition by Greg Pickren

    Quote Originally Posted by aggrovated View Post
    Yeah, I had read somewhere that SBT bought them... and posted about it without investigating. my mistake.
    Anyway, It was a shock to me as well. I also remember going to to their office right down the street in Anaheim, dropping off my seats to a little Mexican seamstress. Listening to her assure me that my custom idea would be done right, made me happy. They did exactly as I wanted, every time! It was the personal attention they gave that was outstanding. You can't get that from companies anymore now-a-days.
    Technically SBT did not buy them but..... the parent company that owns SBT and Watercraft superstore did buy them.
    Last edited by mikidymac; 04-13-2021 at 05:09 PM.

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